
Corporate Suitability: Compliance, Due Diligence and Governance for Startups
Understand how ethical reputation and regulatory compliance have become a competitive advantage. Discover practical requirements for compliance, third-party due diligence, LGPD, corporate governance, and documentation for non-refundable grants.
What does it mean for a company to be suitable?
In today's business ecosystem, corporate suitability is no longer an abstract concept associated solely with negative debt certificates. Today, being a suitable company means possessing structured, auditable, and demonstrable integrity in all its relationships with the market, investors, employees, and regulatory bodies.
According to the guidelines of the Office of the Comptroller General (CGU) in the Integrity Program: Guidelines for Private Companies and the Brazilian Anti-Corruption Law (BRAZIL. Law No. 12,846/2013), corporate integrity requires the company to adopt a set of internal mechanisms for integrity, auditing, encouraging the reporting of irregularities, and effective application of codes of conduct.
Furthermore, as recommended in the G20/OECD Principles of Corporate Governance (OECD), excellent corporate governance requires the board of directors and executives to act with due diligence (due care) and loyalty, ensuring maximum transparency regarding the corporate structure, risk governance, and equitable treatment of shareholders and stakeholders.
Legal & Fiscal Integrity
Governance & Transparency
LGPD & Ethical Compliance
What documents and evidence are included in due diligence?
When a startup begins negotiations with Venture Capital funds or large enterprise contractors, due diligence acts as the evidentiary filter. The audit reviews documents to confirm the operational and legal suitability of the startup. The regulations of the Securities and Exchange Commission of Brazil (CVM) for the capital markets inspire these prior diligence parameters.
1. Legal and Corporate Evidence
- Consolidated Articles of Association or updated Corporate Bylaws.
- Shareholders' Agreement and cap table spreadsheets (with historical vesting data).
- Certificates of regularity for tax and social security obligations (Federal Revenue and FGTS CND).
- Certificates from Civil, Labor, and Criminal Distributors for the headquarters and partners.
- Proof of intellectual property and trademark registration at INPI (or relevant authority).
2. Compliance and Security Evidence
- Code of Ethics and Conduct signed by the team and board of directors.
- Data Protection Impact Assessment (DPIA/RIPD) in compliance with ANPD (or GDPR) guidelines.
- Information Security Policy and access control (ISO 27001 or SOC 2 when required).
- Non-Disclosure Agreements (NDA) and full assignment of Copyrights and Intellectual Property of the source code.
- Certificate of Non-existence of administrative Sanctions (CEIS and CNEP maintained by the CGU).
Required Documentation for Non-Refundable Subvention Grants (FAPs & FINEP)
Raising non-refundable economic subvention funds (such as in notices from FINEP, FAPESP, FAPESC, Centelha, or calls like the 5th Edition of the Mulheres+Tec Program) requires the startup to prove absolute cadastral, legal, and fiscal rigidity.
Disqualification in public calls often occurs due to formal errors in expired certificates, lack of residence declaration, or divergence of addresses. Below we detail the standard list required by state and federal development agencies with instructions and links for immediate issuance (applicable to Brazilian context):
1. Joint Negative Certificate of Federal Debts and Active Union Debt
Proves fiscal regularity with the Federal Revenue and the General Counsel to the National Treasury (PGFN). Mandatory for any public transfer.
Issue at Federal Revenue2. Negative Debt Certificate with the State Treasury
Proves regularity with ICMS and state taxes in the company's headquarters state (e.g., SAT in Santa Catarina or Sefaz in São Paulo).
Access State Treasury (E.g., SAT SC)3. Negative Debt Certificate with the Municipal Treasury
Issued directly on the City Hall portal where the company has its fiscal address, proving payment of ISSQN and municipal fees.
Consult City Hall / Redesim4. Negative Certificate of Labor Debts (CNDT)
Issued by the Superior Labor Court (TST). Certifies the absence of pending issues in definitively judged labor executions.
Issue CNDT at TST5. Certificate of FGTS Regularity (CRF Caixa)
Demonstrates that the startup is up to date with the Severance Indemnity Fund (FGTS) contributions for its formalized employees.
Consult CRF at Caixa6. Consultation of Sanctions and Ineligible Companies (CEIS / CGU)
Statement issued on the CGU Transparency Portal proving that the company is not suspended from bidding or contracting with the Public Administration.
Consult CEIS on Transparency Portal7. Updated Company Address Proof
Energy, water, internet bills, or lease agreement (maximum 3 months). If not own property, a Declaration from the Owner with a notarized signature is required.
📌 Maximum validity: 90 days8. Legal Representative's Proof of Residence
Recent bill in the name of the founder/legal representative. If residing in a third party's property, attach the corresponding Residence Declaration.
📌 As per CNPJ representative9. Regularity in Accountability (DART / CGE)
Proof of compliance regarding previously received state funds (e.g., DART System of the State Comptroller General).
Consult DART (CGE/SC)10. Consultation in the State Penalty Registry (CADPEN)
Statement by CNPJ certifying the absence of sanctions in the state government supplier registry.
Consult CADPENIs your startup ready to pass the due diligence of large clients and public grants?
Avoid losing high-value B2B contracts or being disqualified in a subvention notice due to an expired certificate. At Shinier Accelerator, we help founders structure corporate governance, regulatory compliance, and technology architecture ready for enterprise audits.
Compliance Audit Kit
Templates and checklists for the code of ethics, LGPD policies, and governance ready to pass the procurement of large corporations and public notices.
Access toolsValuation & Cap Table Audit
Evaluation and organization of your corporate structure, vesting rules, and cap table aligned with VC and market standards.
Simulate ValuationEnterprise Acceleration
Direct mentoring with experts to prepare your pitch, data room, and compliance for B2B sales, public notices, and VC fundraising.
Talk to an expertHow to evaluate partners, suppliers, and high-risk clients?
A startup's suitability directly depends on the integrity of the entities with which it does business. Under the Anti-Corruption Law (BRAZIL. Law No. 12,846/2013), the liability of legal entities is objective, covering acts committed by third parties contracted in their interest or benefit. Furthermore, the CGU guidelines (Integrity Program) emphasize that third-party due diligence is indispensable.
To mitigate reputational and legal risks, the startup must implement a risk assessment matrix based on 4 strategic pillars:
Evaluation of Partners and Co-founders
Check backgrounds for financial illicit acts, pending tax issues, active non-compete clauses with ex-employers, and a history of corporate litigation.
Critical IT and SaaS Suppliers
Require proof of data security (encryption and backups), contracts with guaranteed SLAs, and verification in public registries of penalties (CEIS and CNEP).
Commercial Partners and Channels
Evaluate whether brokers, representatives, and distribution partners interact with public agents on behalf of the startup. Include an anti-corruption clause with summary termination in case of illicit acts.
High-Risk Clients (KYC)
Apply Know Your Customer (KYC) rules. Verify the origin of funds to avoid being involuntarily used in money laundering schemes or fraud.
What minimum compliance controls does a startup need?
One of the main doubts founders have is believing that compliance requires heavy and expensive structures. On the contrary, the CGU Integrity Program and the recommendations of the OECD emphasize proportionality: the program must be appropriate to the company's size, revenue, and risk level.
For early-stage and growth-stage startups, the indispensable minimum controls are structured around 5 lean pillars:
Practical Code of Conduct and Ethics
An objective document that defines the rules of the game: zero tolerance for bribes, harassment, conflicts of interest, gifts, and inappropriate use of company assets and data.
Visible Commitment from Top Management (Tone at the Top)
Founders must actively demonstrate and communicate the company's ethical values. Compliance needs to be championed in alignment meetings and daily decision-making.
Reporting and Whistleblowing Channel
A mechanism (confidential form or secure email) for employees and third parties to report suspected illicit acts or ethical deviations without fear of retaliation.
Periodic Training and Awareness
Quick onboarding training and annual sessions focused on information security, respect for LGPD, and ethical conduct in B2B sales and government relations.
Financial Controls and Approval Limits
Segregation of duties for payments: mandatory double approval for transfers and clear spending limits by department to prevent deviations.
How do LGPD, anti-corruption, and governance connect?
Compliance cannot be viewed in isolated silos. In the tech startup ecosystem, compliance with the LGPD/GDPR, the rules of the Anti-Corruption Law, and the practices of Corporate Governance (OECD) converge to form the company's reputational shield.
Below we explain how these three axes overlap and interact in the startup's day-to-day operations:
LGPD & ANPD
Regulates the lifecycle of personal data. Requires data governance, consent or valid legal basis, data minimization, and DPIA elaboration.
Anti-Corruption Law
Prevents fraud, favoritism, bribes, and the vitiation of public tenders. Evaluates the integrity program and the fairness of commercial operations.
Governance & OECD / CVM
Ensures the fiduciary duty of directors, accountability, protection of minority shareholders, and long-term sustainability before stakeholders.
Practical Synergy
How to register decisions and conflicts of interest?
In the fast-paced environment of a startup, it's common for founders and executives to make hiring or partnership decisions involving related parties (family members, other companies owned by partners, etc.). However, from the perspective of the OECD Governance Principles, the lack of formal registration of conflicts of interest represents a serious governance failure.
To protect the startup and ensure traceability in future due diligences, adopt the following protocol:
Annual Conflict Declaration Form
Abstention from Voting and Formalization in Minutes
Related Party Transactions Policy
Record of Partners/Board Meeting Minutes
Integrity checklist for enterprise sales, fundraising, and public grants
Use the interactive checklist by component below to verify your startup's evidentiary readiness:
Readiness for Enterprise Contracts
Referências
- CGU Integrity Program: Guidelines for Private Companies. Access Office of the Comptroller General (CGU)
- OECD G20/OECD Principles of Corporate Governance. Access Organisation for Economic Co-operation and Development (OECD)
- ANPD Data protection guidelines and regulations. Access National Data Protection Authority (ANPD)
- CVM Governance and capital markets. Access Securities and Exchange Commission of Brazil (CVM)
- BRAZIL Law No. 12,846/2013 — Anti-Corruption Law. Access Federal Legislation (Planalto)