We take your company from MVP to scale, using technology as a vector for social, environmental, and financial transformation.
We are an applied technology venture builder: we accelerate businesses, connect talents, and build digital products that generate measurable results in revenue, social impact, and sustainability.
At Shinier, code, strategy, and impact walk together: from the first line of code to scale-up, from the investment thesis to the go-to-market.
The 5 Territories we own
These are the narrative and institutional lines that Shinier publicly claims as its unique positioning.
1. Building is cheap. Discovering what to build is expensive.
In a world flooded with AI-generated code, typing lines of code is no longer the bottleneck. The real challenge is discovering if the market actually wants what you are building. We validate before we build.
2. The Executor Founder
"We don't expect you to know everything. We expect you to execute what we agree upon." We do not partner with passive founders or those suffering from the "build it and they will come" syndrome. We want operators.
3. Technical Co-investment (Skin in the Game)
It's not just about "saving 50%". It's about: "We are also putting resources into the development. If it goes wrong, it's not just your money at risk." This psychological alignment is superior to any outsourcing contract.
4. From Decision to Code
Before writing code, we help decide which business deserves to be built. Then we put our engineering team to build it together. A rare combination of strategic validation and technical execution in the same package.
5. The Accelerator that Works on Monday
The opposite of a generic program full of masterclasses and passive Demo Days. The question isn't "What's the next lecture?", but rather: "What are you going to do tomorrow at 9 AM to sell this startup?" Total appropriation of the daily grind.
Mission
Take your company from MVP to Scale, using technology as a multidimensional transformation vector — social, environmental, and financial. In practice, this means combining robust software architecture, sustainable business models, and data governance to transform good ideas into scalable operations.
Vision
Become an undeniable reference in technological business acceleration, being the partner that founders and companies choose when they need to break out of inertia and enter growth mode — always focusing on sustainability, social impact, and the responsible use of AI.
Our Values
Creativity with method
We innovate with technical depth, product design, and long-term thinking, avoiding 'fads' and superficial solutions.
Technological rigor
Well-thought-out architectures, security from day one, data as a strategic asset, and code prepared to grow without collapsing.
Diversity and inclusion
We believe in plural teams, multiple narratives, and technology as a tool for social mobility.
Culture and science
We feed on research, universities, art, culture, and communities to build solutions that make sense for real people.
Our RGB Investment Thesis
The proprietary framework that guides how we evaluate, prioritize, and develop businesses.
Blue – Social Impact
Evaluates how much the business reduces inequalities, creates opportunities for underrepresented groups, and improves the quality of life for customers, employees, and communities.
Pergunta central:
"If this business scales, who does the world become better for?"
Green – Sustainability
Analyzes how the solution reduces waste, optimizes resource use, and enables cleaner supply chains supported by data and automation.
Pergunta central:
"If this solution is present in thousands of customers, what environmental footprint does it reduce?"
Red – Financial Results
Looks at the mechanics of value generation: problem clarity, revenue model, unit economics, CAC, LTV, churn, and growth levers.
Pergunta central:
"Can this business grow healthily, scalably, and recurringly?"
We prioritize businesses that have strong potential in at least two colors, preferring those that combine Blue + Red or Green + Red.
Who are the Founders
Marcius Leandro
Tech, Finance, and Social Impact
Fundador & CEO
Alumnus of ICMC-USP, his career combines software development, management, education, and social impact. He started his journey at USP in 2010, balancing work and studies, with a strong focus on technological entrepreneurship and education.
Focused on scalable architectures (SaaS, IoT, APIs, data-driven products), education and talent development, and the responsible use of AI to unlock real growth.
CTO
Product, Tech, and Software Engineering
Co-fundador & CTO
Full stack developer and entrepreneur with experience in fintechs and custom software products. Served as technical lead for solutions with exit and as CTO at Shinier, leading successful projects such as the app and platforms.
Focused on transforming complex requirements into simple products, structuring solid backends, and aligning technology with financial metrics of the business.
How the partnership began
The co-founders met in the USP ecosystem in São Carlos, both with degrees in Computer Science. While still undergraduates, they began working together on independent software projects, serving local businesses, social initiatives, and small enterprises. This combination of strategic vision and social impact with product engineering and finance became the core of Shinier.
DNA USP – Recognition of our academic origin
Shinier is recognized as a DNA USP Company, with an official brand use license granted by the University of São Paulo through the USP Innovation Agency.
- ✓Origin linked to the USP innovation and entrepreneurship ecosystem
- ✓Ethical guidelines and brand use defined by the university
- ✓Commitment to value and protect USP's reputation
Our Journey
From 2012 to the unified platform in 2026
The first code in production
Even before formalization, the co-founders were already working as independent developers, building custom systems for local businesses, internal tools, and prototypes in partnership with universities.
Technical maturation and business vision
Structuring discovery processes, problem validation, and rapid prototyping. Adoption of good software engineering practices, security, and data governance.
Opening of Shinier as a Company
On August 27, 2019, Shinier Soluções Empresariais Tecnológicas LTDA was officially born, headquartered in São Carlos (SP). From the beginning, the vision was clear: not to be 'just a software house', but a growth partner.
Consolidation of technological acceleration
Development of proprietary products (apps, SaaS platforms, and IoT solutions). Creation of a methodology to get businesses off the ground with short validation cycles (MVP → Beta → v1).
Birth of the Shinier 'tripod' and DNA USP
Organization into three pillars: Business acceleration, Training and community (Academy), and Technological execution (Methodology). Formal recognition as a DNA USP Company.
The next leap – Unified platform
Integration of the entire ecosystem into a single AI-powered platform: connecting founders, startups, investors, schools, and talent. A living hub of technological acceleration where every line of code feeds the same value graph.
Ready to turn your idea into reality?
Let's talk about how Shinier can help your business break out of inertia and enter growth mode.