We take your company from MVP to scale, using technology as a vector for social, environmental, and financial transformation.
We are an applied technology venture builder: we accelerate businesses, connect top talent, and build digital products that deliver measurable revenue, social impact, and sustainability.
At Shinier, code, strategy, and impact go hand in hand: from the first line of code to scaling up, from investment thesis to go-to-market.
The 5 Territories we own
These are the narrative and institutional lines that Shinier publicly claims as its unique positioning.
1. Building is cheap. Discovering what to build is expensive.
In a world flooded with AI-generated code, typing lines of code is no longer the bottleneck. The real challenge is discovering if the market actually wants what you are building. We validate before we build.
2. The Executor Founder
"We don't expect you to know everything. We expect you to execute what we agree upon." We do not partner with passive founders or those suffering from the "build it and they will come" syndrome. We want operators.
3. Technical Co-investment (Skin in the Game)
It's not just about "saving 50%". It's about: "We are also putting resources into the development. If it goes wrong, it's not just your money at risk." This psychological alignment is superior to any outsourcing contract.
4. From Decision to Code
Before writing code, we help decide which business deserves to be built. Then we put our engineering team to build it together. A rare combination of strategic validation and technical execution in the same package.
5. The Accelerator that Works on Monday
The opposite of a generic program full of masterclasses and passive Demo Days. The question isn't "What's the next lecture?", but rather: "What are you going to do tomorrow at 9 AM to sell this startup?" Total appropriation of the daily grind.
Mission
To take your business from MVP to Scale by using technology as a multidimensional transformation vector — social, environmental, and financial. In practice, this means combining robust software architecture, sustainable business models, and data governance to transform good ideas into scalable operations.
Vision
To become the indisputable benchmark in business tech acceleration — the trusted partner that founders and enterprises choose when they need to transition from inertia to growth, always with a focus on sustainability, social impact, and responsible AI.
Our Values
Methodical Creativity
We innovate with technical depth, product design, and long-term thinking, avoiding superficial hypes.
Technological Rigor
Well-architected systems, security from day one, data as a strategic asset, and code built to grow seamlessly.
Diversity & Inclusion
We believe in plural teams, multiple perspectives, and technology as a powerful catalyst for social mobility.
Culture & Science
We draw from academic research, universities, art, culture, and tech communities to build meaningful solutions for real people.
Our RGB Investment Thesis
The proprietary framework that guides how we evaluate, prioritize, and build businesses.
Blue – Social Impact
Evaluates how much the business reduces inequality, creates opportunities for underrepresented groups, and enhances quality of life for clients, team members, and communities.
Core question:
"If this business scales, who does the world get better for?"
Green – Sustainability
Analyzes how the solution reduces waste, optimizes resource usage, and enables cleaner supply chains powered by data and automation.
Core question:
"If thousands of clients adopt this solution, what environmental footprint is reduced?"
Red – Financial Returns
Examines value creation mechanics: problem clarity, revenue model, unit economics, CAC, LTV, churn, and growth levers.
Core question:
"Can this business grow healthily, scalably, and recurrently?"
We prioritize businesses demonstrating strong potential in at least two colors, preferring combinations of Blue + Red or Green + Red.
Meet the Founders
Marcius Leandro
Tech, Finance & Social Impact
Founder & CEO
Alumnus of ICMC-USP, his career blends software engineering, management, education, and social impact. He started his USP journey in 2010, balancing work and academic pursuits, with strong involvement in tech entrepreneurship.
Focused on scalable architectures (SaaS, IoT, APIs, data-driven products), talent education, and responsible AI deployment to unlock tangible business growth.
CTO
Product, Tech & Software Engineering
Co-founder & CTO
Full-stack developer and entrepreneur with experience in fintechs and custom software products. Has led technical solutions with successful exits and as CTO at Shinier drives core platforms and applications.
Focused on transforming complex requirements into intuitive products, structuring resilient backends, and aligning tech with financial metrics.
How the Partnership Began
The co-founders met within the USP ecosystem in São Carlos while pursuing Computer Science. During undergrad, they started collaborating on independent software projects for local businesses, social initiatives, and startups. This synergy of strategic vision and social impact paired with product engineering and finance became the core foundation of Shinier.
DNA USP – Official Academic Origin Recognition
Shinier is officially recognized as a DNA USP Enterprise, holding an official brand license granted by the University of São Paulo via the USP Innovation Agency (AUSPIN).
- ✓Rooted in USP’s innovation and entrepreneurship ecosystem
- ✓Compliant with ethical and brand usage guidelines established by USP
- ✓Committed to upholding and advancing USP’s reputation for excellence
Our Journey
From 2012 to our unified platform in 2026
First Production Code
Prior to formal incorporation, the founders worked as independent software developers, building custom systems for local businesses and academic prototypes.
Technical & Business Maturity
Structuring discovery processes, problem validation, and rapid prototyping. Implementing software engineering best practices, security, and data governance.
Official Incorporation of Shinier
On August 27, 2019, Shinier Soluções Empresariais Tecnológicas LTDA was officially incorporated in São Carlos (SP). From day one, the vision was clear: not just a software house, but a true growth partner.
Consolidation of Tech Acceleration
Developing proprietary products (apps, SaaS platforms, IoT). Creating a methodology to take businesses from paper to validation (MVP → Beta → v1).
The 3 Pillars & DNA USP Designation
Structuring around 3 core pillars: Business Acceleration, Academy, and Methodology execution. Official designation as a DNA USP Enterprise.
The Next Leap – Unified Platform
Unifying the ecosystem into a single AI-powered platform: connecting founders, startups, investors, learning hubs, and tech talent into a living value graph.
Ready to turn your idea into reality?
Let's talk about how Shinier can help your business move from inertia into growth mode.